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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Transportation
James Perse Yosemite Skateboards

James Perse has always offered stylish goods that help you stand out among crowds. The latest skate decks they've got up are no different. The limited edition Yosemite series have a seriously retro vibe about them. They're available as either a 32" skateboard or a 45" longboard and each is…

By Mike Newman
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Fashion
The Bradley Timepiece

If you just happened to look at the picture without reading this text (something we're guilty of doing on occasion as well), this would just look like another sleek watch. The Bradley Timepiece, however, has a pretty cool feature to it: You can read the time without looking at it.…

By Mike Newman
The-Bradley-Timepiece-1
Clothing
Wear This: Andrew from Electrogent

Each week, we turn to one of our favorite style bloggers or men’s fashion insiders to put together a solid outfit. Warby Parker Jasper - $95 J.Crew Slim Japanese Chambray - $88 Levi's 511 Slim Jeans - $40 Shinola Runwell in Black - $550 Gap Smooth Leather Belt - $35…

By Cool Material Guest
Wear-This-Electrogent
Home
Quartz Armchair

You're not going to buy this. We mean you could, but you'd have to have a LOT of disposable income. That said, the Quartz Armchair is one of the sweetest, comfiest looking chairs we've ever seen. Sure, at $14,000 it's insane, but image crashing down on that thing after a…

By Mike Newman
Quartz-Armchair-1
Drinks
MaCool

Old Macs weren't exactly portable. It wasn't like you could just toss one under your arm and go setup shop at the coffee shop to bang out a few pages of work. Luckily, old bulky computers have given way to laptops and iPads. If you want a bit of nostalgia…

By Mike Newman
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