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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Drinks
GWAR-B-Q Brew

The latest band/beer collaboration comes courtesy of the evil geniuses in GWAR. Unlike a lot of other artists, however, the over-the-top metal band partnered up with a seriously awesome brewery and another seriously awesome brewer. GWAR-B-Q Brew is a collaboration between Rob Chalmers, GWAR, and Cigar City Brewing - who…

By Mike Newman
Gwar-Beer
Fashion
MVMT Watches

Most of the watches we want are insanely expensive. This is annoying because the only thing crazy about them is that price tag. We don't go for bells and whistles, we like clean and simple. This is exactly the reason we're digging MVMT. The watches have a minimalist look, are…

By Mike Newman
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Computers
Braun Calculator – ET66 Rerelease

Everything that was once cool will be cool again. This isn't just some unfounded cliche, it's a completely true statement. For a bit of a retro vibe when it comes to desk accessories, check out this nostalgic Braun Calculator. Based on Dieter Rams' classic design from 1987, this ET66 reissue…

By Mike Newman
Braun-Calculator—ET66-Rerelease-1
Phones
Luna Concrete iPhone Skin

Decking out our phone with some concrete casing sounds heavy and bulky. It also sounds freaking cool. POSH-PROJECTS has done away with the bulk but kept the cool factor with their Luna iPhone 5 Skin. Now you can clad your iPhone in a slab of thin concrete that comes with…

By Mike Newman
Luna-Concrete-iPhone-Skin-1
Accessories
Sword & Plough Repurposed Military Surplus Bags

We're always fans of products that put old material back to use. When said material happens to be surplus from the military, even cooler. Sword & Plough offers three different bags - an Urban Rucksack, a Messenger, and a Tote - each made from at least 80% repurposed military surplus.…

By Mike Newman
Sword-Plough-Repurposed-Military-Surplus-Bags-1