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Travel
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The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
1
What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Food
Copper Measuring Cups

When was the last time you bought new kitchen utensils? We're arbitrarily going to say that anything used to make coffee or cocktails doesn't count. Once that rule is applied we honestly have no idea when we last thought about utensils, let alone actually bought them. Measuring cups are so…

By Cooper Fleishman
copper-measuring-cups
Gear
Various Projects Keytags

Liquor Cabinet. NSFW. Sorry Ass Apartment. Second Wife. XXX. Executive Washroom. Vaporizer.  Aibnb. At some point in our lives, we had keys for just about every one of these things and no good way to separate Sorry Ass Apartment from Airbnb (spoiler: they're the same). That's not a problem anymore…

By Cooper Fleishman
Keytags-5
Drinks
Beer Press Coasters

Parlaying one successful Kickstarter project into another isn't just a good idea, it's good business. After the TYPE Letterpress Calendar was almost 1000% funded, and delivered complete within a few months, Jordan Mummert decided to turn his attention to a collection of coasters--affectionately referred to as the Beer Press Collection.…

By Cooper Fleishman
beer-press-coaster
Drinks
The Pumpkin Tap Kit

There are a lot of good pumpkin beers on the market (Check out 8 new ones here) that are available for purchase, but there's something to be said for doing it yourself. Unfortunately, it's too close to the important pumpkin holidays to pump out a home brew that you can…

By Cooper Fleishman
pumpkin-tap-kit
Home
Trophy Hooks

Dead animal heads hanging on your wall is pretty much an American pastime, but it's also kind of morbid. Frankly, as cool as it is, taxidermy also gives us the heebie-jeebies. Plus, we have so many prints around that it's hard to nail down a spot to put a giant,…

By Cooper Fleishman
trophy-hooks