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Features
Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again

Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again

Two generations of American denim makers come together to prove that great design doesn't have to stand still.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Phones
Now Your Phone Can Emit The Smell of Sweet, Sweet Bacon

It's only March, but the greatest invention of 2014 is already here. Oscar Mayer has created an app and iPhone plug-in device that will deliver the smell of bacon to you on command. Put down the tools, guys working on flying cars, your 2014 champ is here. The Wake Up…

By Mike Newman
bacon-wake-up-app-gif
Entertainment
Cabin Porn Will Make You Want To Build Your Own Cabin

Not since Walden has a book made us want a cabin more. The guys behind the website Cabin Porn have decided to take their idea and offer up a hardcover. Not only will the book feature hundreds of photographs of drool-worthy cabins, but it will also include an in-depth look at the…

By Mike Newman
cabin-porn
Fashion
Control Your Devices Like a Wizard With This Ring

Ring is about to change the way you interact with and use your devices. When you're wearing it, you can write and send text messages, turn on your TV, play some music, make payments, and do plenty more with simple waves of your finger. Customize the gestures and use them…

By Mike Newman
ring
Videos
Hoverboards are Real! (Probably Not)

Every single person who has seen Back to the Future Part II has wanted to get their hands on a hoverboard. Finally, that moment has come. Actually, it most definitely has not, but this hoax video makes a pretty convincing case for the futuristic skateboard being real. The main reason: The…

By Mike Newman
hover-board-main
Gear
This Rechargeable Pocket Hand Warmer Will Keep You Toasty This Winter

Those smack pack hand warmers are great until they run out and you have to toss them in the trash. The Smart Warmer 3-in-1 is a rechargeable little device that you can toss in your pocket to keep your hands sufficiently heated all winter long. The warmer heats up to…

By Mike Newman
3-in-1-flashlight-charger