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What We're Buying
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The Nike Chapter of My Summer Story

The swim shorts, half-zip, and retro runners that became the 20% of my summer wardrobe doing 80% of the work.

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Lifestyle
The Golf Round That Built a Bourbon Empire
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partner
The Rise of Prediction Culture
Our Picks

Featured Stories

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Travel
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

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What We're Buying
Bring the Soundtrack With You This Summer

The best outdoor portable speakers for beach trips, lake weekends, backyard hangs, and every adventure that calls for a little music.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
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Travel
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

1
What We're Buying
Bring the Soundtrack With You This Summer

The best outdoor portable speakers for beach trips, lake weekends, backyard hangs, and every adventure that calls for a little music.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

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Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

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What We're Buying
What We're Buying

Summer’s Best Watches Under $1,500

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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Sports
Sports

The Best New Gear From Nike This Week

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5
Travel
Travel

How This Cryptic Vinegar Estate in Germany Sparked My Cocktail Shrub Era

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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What We're Buying
What We're Buying

The American Watchmaker Rebuilding a Lost Craft

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Travel
Travel

A Pilgrimage to Italy’s Iconic Superbikes and Supercars in Emilia-Romagna

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Shopping
Shopping

The Italian Art of Dressing Well in the Heat

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What We're Buying
What We're Buying

The Sunglasses You Should Be Wearing This Summer, According to An Expert

From Our Partners

The Latest

Tech
COBI Turns Your Bicycle Into a Smart Bike

Holidays mean navigating crazy traffic on shorter days to get to family gatherings, office parties, and tons of random festivities. Ditch the bumper-to-bumper stress and allow COBI to help you charge through winter by bike. COBI uses a customizable app and a handlebar-mounted hub that houses sophisticated sensors and wireless…

By Mike Newman
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Transportation
Lexus Sriracha IS

Decked out with the same philosophy many of you probably eat with—put Sriracha in everything—Lexus turned to West Coast Customs to create a Sriracha version of their IS. Chili-flecked paint job. Sriracha in the keyfob. Bright green accents on the grill, brakes, mirrors and exhaust. Sriracha badges on the car.…

By Cooper Fleishman
lexus-sriracha-is
Misc
The Best Fitness Gifts to Give This Year

Giving a gift related to exercise is a tricky maneuver. You don’t want to send the wrong message, so it’s best to be sure the person you’re giving the gift to will sincerely appreciate it. Good news is, we all know someone who meal preps, exercises hard, and cares greatly…

By Mike Newman
Best-Fitness-Gifts-2018-header
Fashion
The 6 Best Aftershaves You Won’t Find at the Grocery Store

Now that you're keeping your pits fresh with some of the best deodorant on the market, it's time to tackle another piece of the medicine cabinet: aftershave. We know when we're supposed to put it on, thanks to the name, but what's not obvious is the benefit to using aftershave. With it,…

By Cooper Fleishman
6-best-aftershaves
Gifts
The 10 Best Gifts from the Cool Material Shop

We carefully select every item we stock in the Cool Material Shop. Nothing hits our shelves unless we personally want to own it. Since that’s the case, we think there are a lot of awesome gift options in store for you when you stop by. Of all the gear we…

By Mike Newman
11-best-gifts-cool-material-shop