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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Link Roundups
The Weekend Agenda

Every Friday we’ll get you hooked up with some solid weekend plans. These are the things we think you should watch, read or do over the next few days.

By John A. Paradiso
Zac-IG4
Features
You Need To Be Waxing Your Skis and Board More. Here’s How

Riding a dull snowboard or pair of skis is no fun.

By Cool Material
You-Need-To-Be-Waxing-Your-Skis-and-Board-More.-Here’s-How
Tech
Hisense 110 UX TV

Get ready to redefine your home entertainment experience with the Hisense 110 UX TV.

By John A. Paradiso
Hisense-2
Food
TRUFF Jalapeño Lime Hot Sauce

Introducing TRUFF's latest innovation in the world of elevated pantry essentials: the Jalapeño Lime Hot Sauce. This vibrant green concoction is not just a feast for the eyes but a symphony for your taste buds. TRUFF, known for its luxurious truffle-infused products, has taken inspiration from the rich tapestry of…

By John A. Paradiso
Truff-2
Accessories
New Year, New Watch

Meet the Bulova Oceanographer GMT – a fusion of style and functionality.

By Cool Material
Oceanographer 1000×600 (1)