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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Travel
A Few Lucky People Will Get to Connect With Nature in a Swedish Glass Cabin

In an effort to help uncover why Sweden consistently ends up near the top of "best country to live in" and “best quality of life” lists, Visit Sweden is taking five individuals with high stress jobs and putting them in glass cabins for three days to study the effects being close to…

By Cooper Fleishman
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Accessories
Nike Is Releasing a New Air Force 1 Special Field Boot

When the first Air Force 1 sneaker (or "Air Force," as it was known at the time) was released in 1982, few people could foresee the kind of dominance the model would have. Yet, here we are, 35 years later, and the Air Force 1 is as sought-after as ever.…

By Mike Newman
Nike-Is-Releasing-a-New-Air-Force-1-Special-Field-Boot-1
Home
The Bike Butler Stores All Your Riding Essentials

Vadolibero, the Milan based company responsible for that fantastic custom bike shelving, is back with another custom storage area and bike valet they've dubbed the Bike Butler - Origo Vox. From sunglasses and a helmet to keys and a GoPro the Bike Butler stores all your riding essentials in one convenient…

By Cooper Fleishman
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Misc
‘Take a Bath’ Shares the World’s Most Innovative Bathrooms

We know. This sounds like a joke. A book about bathrooms? Really? Yes, really. Why would you want a book about bathrooms? Well, for starters, it's from Gestalten, a label known for next-level coffee table books. Also, since you don't have a copy in front of you, take a digital…

By Mike Newman
Take-a-Bath-Shares-the-Worlds-Most-Innovative-Bathrooms-1
Accessories
Nike Just Invented Flyleather, Which Is Lighter and More Durable Than Leather

Years ago, Nike turned the industry on its head with the release of their revolutionary Flyknit technology, and now they're doing it again with leather. Nike's new Flyleather technology is made with at least 50% recycled natural leather fiber that's combined with synthetic fibers and a fabric infrastructure before being…

By Cooper Fleishman
Nike-Just-Invented-Flyleather-1