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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Travel
Richard Branson Turned a WWII Ship Into an Underwater Work of Art

What you see here is a work of art you can only view in person if you dive off the coast of Virgin Gorda of the British Virgin Islands. BVI Art Reef, a project spearheaded by Richard Branson and a slew of artists and philanthropists, found a decaying World War…

By Mike Newman
Richard-Branson-Turned-a-WWII-Ship-Into-an-Underwater-Work-of-Art-1
Features
Having a Pint in the World’s Oldest Pub

The distinction of “oldest pub in the world” is something not to be taken lightly, and it’s a title several prominent watering holes have tried laying claim to. But of them, only one has an actual Guinness Book of World Records certificate authenticating its claim to the throne. That pub…

By Maxwell Barna
Having-a-Pint-in-the-Worlds-Oldest-Pub-Header
Misc
What To Watch This Weekend: 1922

With cable, Netflix, and internet options, finding the best thing to watch during your downtime is difficult. Instead of flipping through menus all weekend and settling on nothing, turn to What to Watch This Weekend, a series in which we give you our pick for the best new show or…

By Mike Newman
What-To-Watch-This-Weekend-1922
Fashion
WIN THIS: A $4,000 Vintage Tag Heuer Monaco Watch

Any watch good enough for Steve McQueen is good enough for us. The guy didn't earn the nickname "The King of Cool" by making poor stylistic choices, after all. We want to bring you a little of McQueen's swagger by giving away this vintage Tag Heuer Monaco watch. Just like…

By Mike Newman
WIN-THIS-Tag-Heuer-Monaco-Watch
Fashion
Pixentu Is a Jacket Built for Photographers

You're probably well aware of this by this point, but we love a good bag or backpack as much as the stuff we fill it with on a regular basis. But, if we're being completely honest, they're kind of an annoying necessity when it comes to a day of shooting…

By Cooper Fleishman
Pixentu-Photographers-Jacket