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The First Look at Elon Musk’s Plan to Solve Traffic

About a year ago, fed up with traffic, Elon Musk tweeted about solving roadway congestion via a series of tunnels and tracks that shuttle your car past the backup. The Boring Company, as the project was dubbed, seemed too insane to be taken seriously. Then we remembered the man piloting…

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Paul Newman’s Rolex Daytona Is Officially the World’s Most Expensive Wristwatch

In the pantheon of well-known watches, Paul Newman's Rolex Daytona has always stood above the crowd. Now, the watch Newman wore every day for 15 years has some numbers to back that up. Paul Newman's Daytona sold for a whopping $17,752,500 (including buyer's premium) at auction this past week in…

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Brooklinen’s Luxe Hardcore Sheet Bundle Is Next-Level Luxury

Want to feel like you're sleeping in a five-star resort even when you're home? Pick up a set of silky smooth Brooklinen sheets. The Brooklinen Luxe Hardcore Sheet Bundle includes fitted and flat sheets, four pillowcases and a duvet cover in a 480 thread-count weave so soft you have to…

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‘The Normal People’ Takes You Inside the Race of Gentlemen

If you're an avid Cool Material reader, you're familiar with The Race of Gentlemen, an event held every year in Wildwood, New Jersey, in which guys and gals don old-timey outfits and race vintage bikes and cars up and down the beach. It's a sight to behold. If you've never been lucky…

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Italian Dream Motorcycle Triumph Speed Triple Custom

Sleek, dark and stealthy, the Tripla 0.0 675cc Triumph Speed Triple Custom from Italian Dream Motorcycle (IDM) more than lives up to the brand's name. Triumph Speed Triple customs are nothing new but the IDM Tripla is actually a pretty involved build. Made using parts from a few highly specialized…

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