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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Clothing
These Chinos Are Some of the Most Comfortable on the Market

Designed and built to take you from office to bar to flight, The 24 Trouser from L'Estrange London is the all-day pant your wardrobe is missing. Fine cotton blend construction with 3% elastane gives them a stretchiness that moves with you while still retaining their structure. A waistband with hidden…

By Cooper Fleishman
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Transportation
Byton Electric SUV

The Consumer Electronics Show, better known as "CES," kicked off today in Vegas and that means a bevy of interesting new gizmos and gadgets. While most won't be worth your time, here's one that is. This is the Byton SUV, an all-electric crossover decked out in desirable tech with a…

By Mike Newman
Byton-Electric-SUV-1
Entertainment
Our 10 Most Anticipated Books for 2018

The past year gave us some damn good reads. Now, it’s time to look ahead at what the new year has in store for our reading pleasure. While many more titles will be announced, here are the confirmed books we’re most excited about. You’ll probably find one or two on…

By Dillon McLaughlin
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Gear
Taylor Stitch Made a Brass Pocket Knife

Taylor Stitch is one of our go-to labels for timeless jackets, attractive button-downs, and affordable jeans that have no business being as great as they are. In other words, they're a clothing company. That's a label we can throw right out the window after seeing The Drop Point Knife, the…

By Mike Newman
Taylor-Stitch-Brass-Pocket-Knife
Food
Mikkeller Beer Chips

When we think of bar snacks, we think of foods that go well with a cold one. Bar nuts are the gold standard along with mini pretzels, but Mikkeller just found a way to make the pairing a little more seamless. Mikkeller Beer Chips are potato chips made with real…

By Mike Newman
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