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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Gear
Land Rover Defender Multi-Tool

In what is easily the most unique multi-tool design we've ever come across, Land Rover tossed this do-everything assistant into its shop recently. The Defender Multi Tool looks, well, like a Defender, only it's outfitted with a bevy of useful features. The 11 tools on the stainless steel multi-tool include…

By Mike Newman
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Entertainment
Nintendo Labo DIY Kits

With its detachable controllers and go anywhere gameplay, it's hard to believe the Nintendo Switch had any more tricks up its sleeve, but it does. Enter Nintendo Labo, the collection of DIY building kits that are part learning tool, part toy and a whole lot of fun. Like the "some…

By Cooper Fleishman
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Misc
What’s Happening Outside the Frames of Iconic Album Covers?

That Instagram post of the woman doing some insane yoga pose in an angelic field filled with daisies? Yeah, it was probably cropped so you couldn't see the chaos going on around her, the child waiting for her mom to finish taking the picture and the trashcan overflowing with McDonald's.…

By Mike Newman
Whats-Happening-Outside-the-Frames-of-Iconic-Album-Covers-1
Misc
How to Stay Up-to-Date With Cool Material on Facebook

The way we consume news, information, and entertainment is changing. This is far from a shocker to anyone who grew up reading the paper every Sunday morning. Over the past few years, social media has stepped in as one of the main sources for all those things, delivering info from…

By Mike Newman
How-to-Stay-Up-to-Date-With-Cool-Material-on-Facebook
Entertainment
The Best Audiobooks for People Who Hate Reading

Audiobooks are podcasts with plots. They were podcasts before there were podcasts (as was talk radio). In fact, most of the time, they’re better than podcasts. You can’t start a audiobook on a whim, so right there you cut out most of the chaff. If you’ve been wanting to get…

By Dillon McLaughlin
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