Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
What We're Buying
1

The Iconic REEF Fanning Sandal Just Hit Legal Drinking Age

Four new models join the family of clever, beach-bum approved sandals featuring a bottle opener in the sole

1
Lifestyle
The Golf Round That Built a Bourbon Empire
1
partner
The Rise of Prediction Culture
Our Picks

Featured Stories

1
Travel
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

1
What We're Buying
Bring the Soundtrack With You This Summer

The best outdoor portable speakers for beach trips, lake weekends, backyard hangs, and every adventure that calls for a little music.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
Travel
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

1
What We're Buying
Bring the Soundtrack With You This Summer

The best outdoor portable speakers for beach trips, lake weekends, backyard hangs, and every adventure that calls for a little music.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Transportation
This Deus Custom Is Named After Mad Max’s Sidekick

The latest Deus Ex Machina Custom is named Goose in honor of Jim Goose, the pursuit officer on the Main Force Patrol from Mad Max. Deus built the entire bike around a full fairing from Airtech and based it off of a 2018 Kawasaki Z900rs. Picturing it in a dystopian…

By Cooper Fleishman
This-Deus-Custom-Is-Named-After-Mad-Maxs-Sidekick-1
Misc
You Can’t Read This Magazine Until You Disconnect From the Internet

The battle for your attention rages from the moment you open your eyes until you close them at night. With the world at your fingertips, simple things like eating and reading become part of a multitasking experiment. The hand without a fork or book in it seems to always find…

By Mike Newman
You-Cant-Read-This-Magazine-Until-You-Disconnect-From-the-Internet
Transportation
Aellambler Scrambler

Ducati Scramblers always turn heads, but if you were to hop in the saddle of Masaharu's entry for the Scrambler Ducati Custom Rumble contest, you'd turn those heads just a bit faster. That's because the 3D modeled body is covered in Western gold leaf (aka brass foil) for a dose…

By Mike Newman
Aellambler-Scrambler-1
Transportation
Jaguar Classic Is Resurrecting the D-Type Race Car

More than six decades after the last example was built, Jaguar Classic is resurrecting the iconic D-type race car. Simply put, this is one of the most gorgeous cars ever made. You might even know that the classic car dominated the 24 Hours of Le Mans from 1955–1957 thanks to…

By Cooper Fleishman
Jaguar-Classic-Is-Resurrecting-the-D-Type-Race-Car-1
Home
Plús Hús

If you're thinking of joining the tiny home movement, reducing your footprint, and living a simpler life, don't assume you have to do away with contemporary style. The Plús Hús is a 16' x 20' structure that's available in three different configurations to satisfy both your desire to pare down…

By Mike Newman
Plus-Hus-1