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The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Features
8 Log Cabins Perfect for a Spring Getaway

A retreat to a log cabin holds a special place in the tradition of American vacations. They’re isolated, relaxing, and provide balance to faster urban life. Depending on the size of the cabin, they’re perfect for couples, family getaways, or big blowouts with friends, and pretty much every one of…

By Dillon McLaughlin
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Features
The Sandwich Bucket List: 25 Sandwiches You Need to Try at Least Once

What is a "sandwich"? Seems like a stupid question, but think about it. Is a burger a sandwich? It's meat and bread. If it is, is a hot dog a sandwich? It's meat (possibly) between bread, too, but a hot dog sure as hell doesn't seem like a sandwich. Is a lobster roll…

By Mike Newman
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Transportation
2019 Lincoln Aviator

There was a time when big SUVs like the Cadillac Escalade and the Lincoln Navigator ruled the roost. Characters like Tony Soprano hopped in and out of them. The glory days of the big, luxury SUV may be behind us, but there are signs of life again for the lot.…

By Mike Newman
Lincoln-Aviator-1
Misc
Tom Waits Made a 76-Song Playlist of His Own Music

When you're as prolific an artist as Tom Waits, your catalog can be intimidating to the uninitiated. Not one to let potential fans flounder about, Waits has composed a massive playlist that serves as the perfect introduction to his music. Spanning the length of his career, the Spotify playlist includes…

By Mike Newman
Tom-Waits-Made-a-76-Song-Playlist
Transportation
1991 Mercedes-Benz 250GD

The Mercedes-Benz Geländewagen—better known as the G-Wagen in these parts—is one of the finest examples of old school luxury mixed with old school brawn. A fine example is headed to auction at RM Sothebys Fort Lauderdale on April 6, as this stunning 1991 250GD crosses the block. Complete with matching…

By Mike Newman
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