Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Travel
Asheville Has Range

Asheville Has Range

Mountains and murals. Dive bars and the Biltmore. Airstreams and American single malt. Five days barely scratches the surface in one of America's most charming towns.

1
Travel
The Case for Nashville as Your Next Golf Getaway
1
Travel
Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture
Our Picks

Featured Stories

1
partner
We Found the Good Stuff

Our latest favorites for your closet, home, wrist, and everywhere else.

1
Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
partner
We Found the Good Stuff

Our latest favorites for your closet, home, wrist, and everywhere else.

1
Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
2
What We're Buying
What We're Buying

The Cool Shop

1
3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

1
4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

1
7
Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

1
8
What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

1
9
Travel
Travel

The Hotel Redefining Charleston Charm

1
10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Transportation
This Harley Is the World’s Most Expensive Motorcycle

A brand new Harley will run you upwards of $10 grand. That is, unless, you're shopping at Swiss watchmaker Bucherer's shop, where a custom Harley-Davidson Blue Edition will run you 179 times as much. The opulent bike clocks in at a cool $1,790,000, making it the world's most expensive new…

By Mike Newman
This-Harley-Is-the-Worlds-Most-Expensive-Motorcycle-1
Features
Bucket List Steaks: 15 Steakhouses You Need to Visit at Least Once

A great steak is fairly simple. You get a really good cut, season it properly, cook it just right, and, ta-da!, you've got yourself a great steak. Knowing that, it's strange that there aren't more great steakhouses. Next time you're craving a cut, forget the hunting and just try one of these.…

By Mike Newman
steakhouses
Misc
Cocaine + Surfing: A Sordid History of Surfing’s Greatest Love Affair

When we think of surf culture, we think of perfectly tanned people spending the bulk of their days in the water. When they're letting their wrinkled fingers stretch back out, they're doing so while partying. Cocaine + Surfing: A Sordid History of Surfing's Greatest Love Affair takes you inside those parties,…

By Mike Newman
Cocaine-Surfing-A-Sordid-History-of-Surfings-Greatest-Love-Affair
Fashion
Heist Premium Watch and Jewelry Cleaning Kit

If you're one of those guys who only wipes down the face of their watch when it's filled with smudges, you're probably wearing a watch that needs a little TLC. Enter Heist with their Premium Watch and Jewelry Cleaning Kit. Developed over the course of three years by a team…

By Cooper Fleishman
Heist-Premium-Watch-and-Jewelry-Cleaning-Kit
Features
10 Reasons to Visit Puerto Rico Right Now

For the American traveler, Puerto Rico is a dream. It’s a far off and exotic Caribbean land, filled with palm trees, piercing turquoise ocean, rich history, beaches galore, and what may very well be one of the best food scenes on the entire planet. A trip there feels like traveling…

By Maxwell Barna
10-Reasons-to-Visit-Puerto-Rico-Right-Now-Header