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Travel
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A Pilgrimage to Italy’s Iconic Superbikes and Supercars in Emilia-Romagna

The museums, factory tours, racetracks, restaurants, and hotels that turn Emilia-Romagna into heaven for anyone who grew up obsessed with fast machines.

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Lifestyle
The Golf Round That Built a Bourbon Empire
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partner
The Rise of Prediction Culture
Our Picks

Featured Stories

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Travel
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

1
What We're Buying
Bring the Soundtrack With You This Summer

The best outdoor portable speakers for beach trips, lake weekends, backyard hangs, and every adventure that calls for a little music.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
Travel
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

1
What We're Buying
Bring the Soundtrack With You This Summer

The best outdoor portable speakers for beach trips, lake weekends, backyard hangs, and every adventure that calls for a little music.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Gear
Upgrade Your Life One Month at a Time With Bespoke Post

Want to discover fresh new goods and gear regularly without ever having to set foot inside a store? It's time to get started with Bespoke Post. The subscription club for guys delivers a limited-run box of high-quality, unique goods and useful advice that will upgrade your life one month at…

By Cooper Fleishman
bespokepost-cm-if1-8-13
Travel
Airbnb Will Let You Stay Inside a Giant Snake

We've seen our fair share of unique Airbnb rentals, from insane tree houses to desert yurts. We have not seen a lot of giant reptiles you can sleep inside, however. That's changed after we came across the Nest of Quetzalcoatl, a 5-bedroom property that looks like a giant snake. Why…

By Mike Newman
Airbnb-Will-Let-You-Stay-Inside-This-Giant-Snake-House-1
Home
The G Table Has a Space for Succulents

Minimal design is something we're huge fans of here at Cool Material. Sometimes, however, a focus on the minimal can lead to products that are beautiful but impossible to use. The G Table from designer Andrew Berezynsky is gorgeously minimal while still functional and built for the modern age. The…

By Cooper Fleishman
The-G-Table-Has-a-Built-In-Space-for-Succulents-2
Features
8 Common Products With Features You Never Knew About

One of the first things we ask ourselves when we wake up in the morning is, “How can I make today run smoothly?” We don’t agree with cutting corners or taking the lazy way out of things, but we’re always looking for that game-changing lifehack that’ll help our daily train…

By Maxwell Barna
8-Common-Products-With-Features-You-Never-Knew-About-Header
Features
We Poured Cheap Vodka Through a Brita to See If It Would Taste Better

Everyone remembers college vodka. It came in a plastic jug with a Russian name splashed across the front. A fun stopper had to be removed before you could dump the contents into a tub of Kool-Aid. You barfed a little with every shot. Few alcoholic beverages can leave such an impression.…

By Mike Newman
cheap-vodka-brita