Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Tech
1

The Rise of Prediction Culture

From sports to pop culture, Polymarket is changing how we engage with what happens next.

The Coolest Father’s Day Gifts of 2026 (New Products Added 6/5) The Coolest Father’s Day Gifts of 2026 (New Products Added 6/5)
Lifestyle
The Coolest Father’s Day Gifts of 2026 (New Products Added 6/5)
1
partner
The Italian Art of Dressing Well in the Heat
Our Picks

Featured Stories

1
partner
Your New Summer Wardrobe, On Us

Enter to win 8 pieces from Iron & Resin. Founded by industry veteran Thom Hill, their mission is to create durable, high-quality apparel and lifestyle goods that are backed by a lifetime guarantee.

1
What We're Buying
Black Book: 14 Products Our Editors Loved in May 2026

The products our editors have been obsessed with in May 2026.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
partner
Your New Summer Wardrobe, On Us

Enter to win 8 pieces from Iron & Resin. Founded by industry veteran Thom Hill, their mission is to create durable, high-quality apparel and lifestyle goods that are backed by a lifetime guarantee.

1
What We're Buying
Black Book: 14 Products Our Editors Loved in May 2026

The products our editors have been obsessed with in May 2026.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Food
Francis Mallmann Helped Best Made Build This Grill

One thing comes to mind when we think of renowned chef, author and restauranteur Francis Mallmann: Barbecue. He's passionate about everything he does, which is why Best Made Co. tapped him to create an entire collection for the brand. Each of the pieces in the collection is a winner, but…

By Cooper Fleishman
Francis-Mallmann-Grill-1
Misc
‘Hot Wheels: From 0 to 50 at 1:64 Scale’

Somewhere in a closet is a bin of Hot Wheels all dinged up from a childhood of epic chases, races, and crashes. We put our toy cars through a lot. Now, as adults, we can look back fondly on the vehicles we abused as children thanks to Hot Wheels: From 0…

By Mike Newman
Hot-Wheels-From-0-to-50-at-1-64-Scale
Transportation
This Mercedes-Benz Truck Is Built for Hunters

If you and your hunting party roll up in a Honda Civic, you better plan on parking it and hoofing it for a while. The Mercedes-Benz Gruma Hunter is a far more capable alternative, purpose-built for hunters. Clever appointments include a dog box in the bed, a gun compartment in…

By Mike Newman
Mercedes-Benz-Gruma-Hunter
Transportation
Reimagining the Vespa Scooter as a Jet Ski

If you couldn't tell from his name, Pierpaolo Lazzarini is Italian. That means he's seen his fair share of Vespa scooters zipping around his home country. Lazzarini, a product designer by trade, decided to play with the concept of making the iconic Vespa 50 a water-ready machine. It works almost too…

By Mike Newman
Lazzarini-Vespa-Scooter-Jet-Ski
Tech
The Every Day Calendar Helps You Achieve Your Goals

As kids, we had those gold star calendars in each of our classrooms, the ones where you received a tiny sticker for a good act or accomplishment. Gather enough stars, and a reward came your way. Put one of those up in your office today and you might as well…

By Mike Newman
The-Every-Day-Calendar