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Travel
1

An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

1
Travel
The Iceland Most People Don’t See
1
Lifestyle
Jim Beam’s Small-Batch Booker’s Bourbon Is A Must-Buy in 2026
Our Picks

Featured Stories

1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

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8
Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Clothing
40% off Howler Brothers Entire Fall Collection

Have you been waiting to pull the trigger on one of Howlers Brothers buttery soft flannels, perfectly appointed western shirts, incredibly warm vests, fun graphic tees or expertly tailored pants? Now's the time to pick up everything you've been waiting on because they just kicked off a sale with 40%…

By Cooper Fleishman
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Gear
Prylobite Multifunction EDC Keychain Knife

Pangea Designs has always impressed us with their ability to craft unique EDC creations that all seem to be able to fit on our keychains. Previous Pangea hits include one of the world's smallest beer bottle openers and two different fidget spinners (Delta Prime and Beertop Delta) that could also…

By Cooper Fleishman
Prylobite-Multifunction-EDC-Keychain-Knife-3
Misc
‘The Animal Kingdom: A Collection of Portraits’

Renowned photographer Randal Ford has covered quite a few interesting subject matters as he racked up covers on Time Magazine and Communication Arts or worked with brands like Anheuser-Busch, Comcast, Frito Lay and the list goes on. His latest collection of work features a subject matter that could easily be…

By Cooper Fleishman
The-Animal-Kingdom-A-Collection-of-Portraits-1
Videos
‘The Beach Bum’ Official Red Band Trailer

If you thought James Franco as Alien in Spring Breakers was a crazy performance, wait until you see this trailer for Harmony Korine's upcoming film The Beach Bum. Matthew McConaughey plays Moondog (where do these names come from), a "rebellious burnout who only knows how to live life by his…

By Cooper Fleishman
The-Beach-Bum-Red-Band-Trailer
Computers
Keychron K1 Bluetooth Mechanical Keyboard

If you've never had the pleasure of cranking out some emails, a TPS report or, say, the latest and greatest Cool Material post on a mechanical keyboard, you don't know what you're missing. There's just something supremely satisfying about the clickety clack of a mechanical keyboard that makes you feel…

By Cooper Fleishman
Keychron-K1-Bluetooth-Mechanical-Keyboard