Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty

The brand that invented unbreakable style just made its two most iconic watches even sharper.

1
Lifestyle
A Better Way to Spend a Winter Night In
1
Lifestyle
Dry January Isn’t New. The Drinks Are, Though.
Our Picks

Featured Stories

1
partner
Bowl Season Gear by Nike

If you’re gearing up for the most wonderful, chaotic stretch of the college football calendar, start here.

1
Features
There’s Nothing Cool About Being Cold

Signature Innovation Group hid a flannel in this corduroy jacket.

1
Features
When a Dress Shoe Trend Turns Out to Be a Classic
By Beau Hayhoe
1
partner
The Winter Olympics, But Make It Wearable
By Cool Material
1
partner
Bowl Season Gear by Nike

If you’re gearing up for the most wonderful, chaotic stretch of the college football calendar, start here.

1
Features
There’s Nothing Cool About Being Cold

Signature Innovation Group hid a flannel in this corduroy jacket.

1
Features
When a Dress Shoe Trend Turns Out to Be a Classic

The monk strap’s journey from blog-era favorite to modern classic

1
partner
The Winter Olympics, But Make It Wearable

Nike’s cold-weather era is peaking, don’t miss out.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
Matthew McConaughey Is Teaching a Class at the University of Texas

Say what you want about his bourbon ambassadorships, his Lincoln commercials, or the television shows and films he's starred in--Matthew McConaughey has done quite a few interesting things over the course of his career. But the most interesting feather in his cap isn't anything we just laid out, it's his new…

By Cooper Fleishman
Matthew-McConaughey-Is-Teaching-a-Class-at-the-University-of-Texas-at-Austin
Videos
Thomas Deininger: Trash Artist

Most junk artists search for material to make their pieces work, but Thomas Deininger wants to send a message that we're killing our planet with all the meaningless plastic crap we produce and carelessly discard. By carefully selecting and hot-gluing myriad pieces together into insects and animals, he shows us…

By Amos Kwon
Thomas-Deninger-Trash-Artist
Transportation
“Abandon All Hope” Motorcycle by Patricio Castelli

The future is the past, the past the future. No one we know said that, but it seems Argentinian fabricator Patricio Castelli's hand-crafted aluminum motorcycle pretty much embodies this mantra. The radical bike was inspired by sci-fi spacecraft from the '40s and '50s, and it looks more like an interplanetary…

By Amos Kwon
Abandon-All-Hope-Motorcycle-by-Patricio-Castelli-5
Food
The Igloo Kegmate Cooler Has a Built-In Beer Tap

Head to any larger size beer fest and you're bound to see breweries serving their tasty pours through a cooler that's been modified with a tap, tubes and hookups to chill the beer as it passes through before it hits your glass. Think of the Igloo Kegmate Cooler as a…

By Cooper Fleishman
Igloo-Kegmate-Cooler-Has-a-Built-In-Beer-Tap-2
Misc
Lampuga Air Inflatable Jetboard

Electric jetboards aren't brand new, but the problem is they're still big and generally cumbersome. The Lampuga Air Inflatable Jetboard solves the size problem by providing an inflatable hull section that actually folds down for compact storage. The hull seamlessly pairs with what's known as the Powerbox that is essentially…

By Amos Kwon
Lampuga-Air-Inflatable-Jetboard-1