Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
‘Iconic Designs: 50 Stories about 50 Things’

There's no shortage of revolutionary products that have been invented every decade for all of the last handful of decades. That's where the book Iconic Designs: 50 Stories about 50 Things comes in. Divided into five separate phases--Hot in the City / Page Turners and Screen Sirens / Genius at…

By Cooper Fleishman
Iconic-Designs-50-Stories-about-50-Things
Food
Stay Home: Make Coffee Shop Quality Cold Brew at Home

Since we’re all stuck inside, we decided to do some digging to find useful products to help stay productive, occupied, entertained and fit while you Stay Home. Now that the weather is finally starting to get a little bit nicer, it's time to think about what happens when it gets…

By Cooper Fleishman
Airtight-Cold-Brew-Iced-Coffee-Maker
Transportation
Armortruck Futuristic Armored SUV Concept

We've seen plenty of futuristic, apocalypse-ready vehicles over the years. Few of them compare to the share absurdity of the Armortruck Futuristic Armored SUV Concept from Bulgarian designer Milen Ivanov. Ivanov is concept designer / artist that's cut his teeth at big name places ranging from Dreamworks and Anima Barcelona,…

By Cooper Fleishman
Armortruck-Futuristic-Armored-SUV-Concept-3
Drinks
MiiR x Kyler Martz Alone Together Camp Cup

If there's an upside to COVID-19, it's probably driven more creativeness than anyone could've predicted. MiiR has partnered with famed Seattle-based artist Kyler Martz to create this thermal camp cup that captures our current state just about perfectly. The Alone Together Camp Cup uses Martz's artwork with two ladies, a…

By Amos Kwon
MiiR-x-Kyler-Martz-Alone-Together-Camp-Cup-2
Accessories
Topo Skull Shemagh

A good Shemagh (pronounced “schmog”) serves two important field purposes: it provides protection from the harsh sun and it also keeps dust and sand out of your face. If it happens to be this Topo Skull version from Triple Aught Design, it also looks damned good. The 100% long staple…

By Amos Kwon
Triple-Aught-Design-Topo-Skull-Shemagh