Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Videos
Virgin Galactic Just Unveiled the Interior of Their Spaceship

Sir Richard Branson has made it abundantly clear that Virgin Galactic will be getting people into space as soon as humanly possible. After opening Spaceport America in Las Cruces, New Mexico and then showing off the Virgin Galactic Spacesuit they made with Under Armour, they finally revealed the interior of…

By Cooper Fleishman
virgin-atlantic-spaceship-interior
Transportation
1977 Suzuki Jimny Rat Rod

When it comes to off-road, mini SUVs, our favorite is the generations old Suzuki Jimny. When it comes to hot rods--as much as we like restored pony cars and American classics from the 60s and 70s--it's rat rods all day for us because there's just something about that low slung…

By Cooper Fleishman
suzuki-flatrod
Food
Yak Grills Table Safe Portable Hibachi Grill

Hibachi style grilling is one of our favorites because it combines great charcoal flavor and high heat with the social aspect that makes cooking fun. Recreating that experience at home can be easier said than done--and significantly more dangerous--but it doesn't have to be with this hibachi grill from Yak…

By Cooper Fleishman
yaks-grill-1
Gear
At Home: Open All of Your Packages with This Affordable, 5-Star Utility Knife

Ordering things online for delivery is something we can all but guarantee everyone reading this has been doing for years. But we're also willing to bet that you've been having even more things delivered during the current COVID-19 pandemic because interacting with as few people as possible is just a…

By Cooper Fleishman
olfa-utility-knife
Transportation
The GMC Hummer EV SUV Will Have 1,000 Horsepower

GMC just dropped a teaser video and image for the upcoming Hummer Electric Vehicle SUV. If the final production "super truck" looks anything like the image--and comes packed with the same kind of power and features they're touting--it's going to be one helluva vehicle. Despite the fact that it's still…

By Cooper Fleishman
new-hummer