Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
partner
Bowl Season Gear by Nike
1
partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Gear
Get Them a Customized Deejo Pocket Knife This Year

Looking for a one-of-a-kind Christmas gift for everyone on your list? Look no further than French pocket knife manufacturer Deejo comes in. Deejo knives are customizable pieces of art that also cut things. You choose the handle material, weight, finish, and engraving text before selecting from over 60 illustrations that…

By Cooper Fleishman
deejo-cm-if2-12-7
Gear
Get Them a Gift They’ll Use–A Customized Deejo Pocket Knife

Looking for a one-of-a-kind Christmas gift for everyone on your list? Look no further than French pocket knife manufacturer Deejo comes in. Deejo knives are customizable pieces of art that also cut things. You choose the handle material, weight, finish, and engraving text before selecting from over 60 illustrations that…

By Cooper Fleishman
deejo-cm-sp-12-3-06
Accessories
RUX Is an All-in-One Storage System That Combines Boxes, Bags, and Backpacks

We all have a lot of options when it comes to the way we store, transport and access our everyday essentials. Forget about whatever disparate systems you're using right now, you want RUX for the future. RUX is a unique, all-in-one storage system that combines the best aspects of boxes,…

By Cooper Fleishman
RUX-1
Transportation
Hookie Triumph Bobber Orca

Hookie Co. is showing off what they can do with bolt-on parts directly from their inventory. The Orca is their prime example of what a little work can do in going a very long way. They took a stock Triumph Bonneville Bobber and added bolt-on parts such as a custom…

By Amos Kwon
Hookie-Triumph-Bobber-Orca
Food
TipTop Proper Canned Cocktails

There's nothing quite like a quality drink at the end of a long, hard work day. But if we're being honest, most of the time we reach for a good beer and a bottle opener because we don't want to be bothered with bitters, syrups, or building the perfect drink…

By Cooper Fleishman
TipTop-Proper-Canned-Cocktails