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Transportation

Joey Ruiter NOMOTO Concept Motorcycle

Joey Ruiter NOMOTO Concept Motorcycle

Ever since we started following his work, there’s nothing that has come out of Joey Ruiter’s studio that is anything less than exceptional. Whether it’s a bike, buggy, boat or snowmobile, if it bears the Ruiter name, you can be assured it’s going to have a wild design far outside the norm that includes more than a few sharp corners and angles. Case in point–the Joey Ruiter NOMOTO Concept Motorcycle you see here. At first glance, it kind of looks like a high school drinking fountain connected to an air conditioner, but that’s all part of the charm. This vehicle is as much about being a motorcycle with concealed features as it is about blending into its surroundings. As Ruiter puts it, “I wanted to create a piece that is museum-worthy that’s completely unnoticeable and so familiar, you’re just going to walk past it.” Looks like any other graffiti-covered piece of hardware on the street, but when you push a button, it rises up to expose the wheels, the panel hiding the bars slides down and a seat pops out from the back so you can ride away in retro-future style.