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Do you remember the thrill of ripping open a cereal box hoping to find a coveted collectible toy? is bringing that sensation back with their Willy Wonka-esque “2 Million Dollar Puzzle.” When completed this 500-piece jigsaw puzzle reveals a QR code that folks can scan to win up to $1 million. There are only two puzzles with the million-dollar code (hence the “2 Million Dollar Puzzle”) but all puzzle winnings start at $1.

MSCHF, the makers of this puzzle, is a digital brand known for its audacious and impressive limited-edition releases of art, sneakers, apps, and more. In fact, they’re responsible for the saw blade vinyl variant of The Weeknd’s latest single. Most recently they releases a hard seltzer made with holy water. Their releases tend to sell out almost instantaneously and they’ve developed a passionate following.

The 2 Million Dollar Puzzle is available for $30 and it can be completed by anyone but you’ll need to be 18+ to redeem the prize.

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Fulton & Roark has been a hit ever since their launch almost a decade ago with features in the likes of GQ, Men’s Health and Fast Company. With the launch of their Fragrance Discovery Set, their popularity exploded. Each sample set includes a 1-2 day supply of all 8 of their best-selling solid fragrances so you can find the perfect one for you. Even better, the sample set comes with a $20 coupon code for your next purchase. Take your personal scent to the next level with Fulton & Roark today.