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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

RuckJack

Lighten your load with RuckJack, an innovative jacket that transforms into a rucksack. Simply close the transformation zip from back to front, attach the sleeves to the main body with clips, and shut the rucksack with the drawstring. Perfect for any on-the-go outdoor enthusiast.

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Hard Cards

Hard Card creators Randi Rulayne Picarelli and Stacey Leigh Rifkin sum up their line of special greetings with a rather unorthodox outlook: "We are tired of pretending that we’re happy about your babies, thrilled you’re turning another year older, or that we actually care about your problems." We couldn't agree…

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Cassette Mirror

Sure, you're Mr. Cutting Edge now - with your MP3s and iPods - but you're not foolin' anyone. Especially those friends you use to pick up in your T-topped IROC-Z, metal-band hair blowin' in the wind, Bon Jovi blasting from dashboard. But with Umbra's limited-edition Cassette Mirror - lined with…

cassettemirror
Built NY Bumper Laptop Sleeves

When you see the Bumper Laptop Sleeve by Built NY a light bulb goes on and you start to question why every laptop sleeve doesn't come in such a clever design. The Bumper Laptop Sleeve looks interesting and provides ample protection for your gear in a new way. This brilliant…

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Paper Shaving Cream

Make room for more essentials in your overnight kit - you know the kind we're talking about - with citrus-scented paper shaving cream. Just add water and lather up! She'll thank you. Hopefully a few times.

papershavingcream