Skip to Content

Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

1
Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

1
Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

1
Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Fatboy Jumper

This colorful collection of extreme-sports-inspired packs combine parachute buckles, seatbelts, scuba diving zippers and noiseless Velcro with strong fabrics and earth-friendly coatings to form a functional fashion product. The operative word being fashion. Notice how we didn't say free falling. It will save your lunch, not your life.

fatboyjumper
National Geographic Global Travel Jacket

If anybody knows how to travel - and travel well - it's the folks at National Geographic. And their 100% cotton travel jacket is a testament to their ultimate expertise. Treated with Teflon, this wrinkle- and water-resistant coat features elbow patches (to make you look smarter), reinforced shoulders (to make…

globaltraveljacket
Bullet Bracelet

Sure to scare the tattooed teardrop off all your paper-gangsta friends, the Bullet Bracelet features genuine bullet casings on a brass chain with brass toggle closure. It doesn't, however, come with street cred. You gotta earn that the hard way. Son.

bulletbracelet
Black Screen Watch

The sleek, featureless face of the Black Screen Watch displays the time and date in digital format using LEDs only when its button is pressed. Once the button is released, the screen returns to its jet black state. Since your eyes won't be glued to the clock all day, maybe…

blackwatch
The Fucking Card Collection

Sappy greetings got you down? Enlist the help of 16 Sparrow's Fucking Card Collection. From "Happy Fucking Birthday" to "Congratufuckinglations," you can express your emotions the only way you know how - with expletives. But before you seal your fate, tuck a 20 inside. Cheap bastard.

fuckingcards