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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
Golf Style, But Make It Guinness

The second TravisMathew x Guinness collab leans into heritage, performance, and a color palette pulled straight from a perfect pour.

Tweed Blazers Aren’t Just for Professors
Fashion
Tweed Blazers Aren’t Just for Professors

The classic fabric gets a modern refresh in the right hands. Here’s why you need one.

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Fashion
My Favorite Winter Essential is Only $20

The hidden secret to a warmer winter? A perfect pair of long johns.

AVI-8 Flyboy Tuskegee Airmen Meca-Quartz Limited-Edition

Aviation-themed watch company AVI-8 has once again partnered with the non-profit organization, Tuskegee Airmen Inc. for the new AV-4103 Flyboy Tuskegee Airmen Meca-Quartz Limited Edition. Each one of the four colorways gets a 40mm polished and brushed stainless steel case, a textured dial, flight instrument-style hands, mineral crystal glass, and…

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Panerai Luminor Due Pastello 38mm

Panerai's chunky dive watches were made popular by big-wristed Hollywood action stars Stallone and Schwarzenegger, but the brand is evolving with watches that are, shall we say, more delicate. Their latest effort is a much smaller 38mm Luminor Due Pastello with four pastel colored sunburst dials: mint green, sky blue,…

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Nike’s Air VaporMax Represents a New Era in Sneaker Innovation

Walking on air might seem like an impossible feat, but it's easily possible with the Nike Air VaporMax 2023 Flyknit Sneaker you see here. It took almost a decade to bring the Air VaporMax from ideation to release, but this sneaker represents a new era in Nike innovation that truly…

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Unimatic x Huckberry Earthform Collection

Unimatic's collabs are some of the best and most unique in the watch world. Their latest is with men's online retailer Huckberry. The Earthform Collection pays homage to the National Parks Service with three colorways: Lichen (inspired by Yosemite and El Capitan), Redwood (Pacific Crest Trail's redwood forests), and Sandstone…

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IWC Pilot’s Watch Chronograph “Miami Edition”

Miami doesn't really need more luxury. Nevertheless, Swiss luxury watchmaker IWC Schaffhausen has recently debuted a flashier and limited edition of its venerable Pilot. The IWC Pilot's Watch Chronograph "Miami Edition" is the result of a partnership between the Swiss watchmaker and Mercedes-AMG Petronas Formula One Teams. It features a…

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