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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Tipton Eyeworks Glasses

They say that beauty is in the eye of the beholder. If that's the case, than you're probably looking at yourself in the mirror wearing a pair of Tipton Eyeworks Glasses. While they would still look great if they were your average acrylic frames, they're not. They're vinyl - recycled…

Tipton Eyeworks Glasses
SeaVees 9/63 Pantone Oxfords

In September of 1963 a bunch of guys got together and decided to add some more color to their lives - other than green. They ended up creating the Pantone Matching System - otherwise known as the color fans she makes you pour over at Home Depot. SeaVees got a…

SeaVees 9-63 Pantone Oxfords
Defy Ride Billboard Messenger

Bond Girl meets Harley Davidson - not just in your dreams anymore, now on your person - courtesy of the Defy Ride Billboard Messenger. Yeah, it won't physically scream as loud as either of them, but it will scream style. You'll sleep even better at night (as if that's possible…

Defy Ride Messenger
Mistura Watches

Mistura Watches are the timekeeping equivalent of Justin Bieber (bear with us here) - technically a man, but with unisex qualities. You can draw your own conclusions about the "pop star," but in the case of Mistura, putting wood in something makes them manly. In all seriousness, someone cut down…

misturawatches
J. Crew Secret Wash Glen Canyon Madras Shirt

Secret techniques and recipes make everything better - chicken, Coke, and burgers. According to J. Crew, the same rules apply to the wash of your shirts because they're keeping the secret to the pastel Glen Canyon Madras Shirt tightly under wraps. Which is exactly how you'll feel in this tailored,…

J Crew Secret Wash Glen Canyon Madras Shirt