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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Reveal Bamboo Watch

Bamboo has come to the fore on the wave of green trends. It's that wood that's readily abundant, pretty to look at, and has many applications. And now we can add watchmaking to them: Reveal's Bamboo watch uses the wood in the housing and band, creating a look that's decidedly…

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RVCA Puffer Fleece

RVCA have made a piece of outerwear that's basically the bastard child between a down vest and a hoodie zip-up. We think they've pulled it off. A decidedly different approach to the fleece, it combines these two classic warm garments into a jacket that stands out from the crowd. And…

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Lum-Tec Combat B4 Watch

Lum-Tec Combat B4 may sound like a fictional gun from a James Cameron movie but it's a watch. Before you're disappointed, have a look--all their watches feature a luminescence technology that blows Indiglo out of the water. They use "superluminova photoluminescence" (yay syllables!) in their MDV Technology, which produces an…

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Nike SB Zoom Stefan Janoski

Just because Tony Hawk is the only pro-skateboarder with a video game doesn't mean he's the only one worth knowing. Stefan Janoski, for instance, skateboards like you Facebook. Which is to say, pretty damn hard and pretty damn well. So well in fact that Nike decided to give him his…

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Abercrombie & Fitch Mount Marcy Khaki Pants

Disregard Abercrombie's um, questionable retail aesthetic for a second, what with it's topless male ab monkeys brand reps, choking perfumed air and pumping David Guetta tracks. Fact of the matter is, some of their threads are pretty sweet. Take the Mount Marcy pants for instance. Lightweight khaki, drawstring waist, and loose…

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