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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

To A Tee: Junkfood Vintage NFL

Starting this week, you'll once again have something to do on Sundays. Your girlfriends and wives know just where they can find you on the seventh day of the week from now until February. A new NFL season calls for a new t-shirt to celebrate your beloved team. Known for…

By BSacco
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Jack Purcell Garment Dye Sneakers

Ah, Converse. It's like they happened upon the perfect sneaker design decades before they were supposed to, and now it's predictably stuck around for most of the 20th century. Jack Purcells are a timeless favorite these days--even though most people wearing them think Jack Purcell is a small, terrier-like dog--and…

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Oak Street Bootmakers Navy Trail Oxford

If you take a quick glance at the shoes section it's easy to understand how you could go broke and maybe miss a loan payment or three just buying shoes that show up on Cool Material. Not that, uh, one of the writers did that or anything. If you're a…

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Diesel Digital DZ7172

DZ7172 is perhaps the most evocative, poetic product name ever devised. As you can see, the watch is equally as poetic in form. It has lots of curves, perhaps recalling a Degas nude, a blown glass vase, or maybe just a circle. Ok, so we're bad at sarcasm. But we…

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Generic Surplus Wharf Wool Sneakers

Generic Surplus sneakers are never quite what they appear to be. They all kind of look like sneakers in that they have laces and soles, but something always seems a little out of place. With the Wharf Wool, there's a bit of high-top, a bit of chukka, and pieces of…

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