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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

The Coolest Father’s Day Gifts of 2026
Fashion
The Coolest Father’s Day Gifts of 2026
By Cool Material
1
Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

By Beau Hayhoe
1
Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

By Cool Material
1
Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

By Cool Material
Fashion
O’Clock Watches

Simplicity is key. The beer should be without fruit, the drinks without straws, and the women without daddy issues. Sometimes even simplifying your watch is good. The chronographs, laser levels, calculators, and homing beacons are great and all, but there are apps for all of that. Watches should be for…

By Cooper Fleishman
o’clock-watches
Clothing
Dickies Hats

Regardless of where you work now, you probably had to pay your dues at some point in time. Which probably meant wearing some sort of uniform in the appropriate colors and maybe even operating dangerously close to the fried perfection machine. Started in 1922, Dickies probably manufactured that uniform you…

By Cooper Fleishman
dickies-hats
Clothing
BeltBuckle.com

This just in: Cool Material has a new sponsor and it's (drum roll please) BeltBuckle.com. Why you ask? Because no man can ever have enough belt buckles. Don't believe us? Ask your grandfather how many he owns and then get back to us. These buckles definitely aren't the same Texas,…

By Cooper Fleishman
beltbuckle-com
Clothing
To A Tee: Maiden Voyage Clothing

A design that holds a little bit of mystery is refreshing in a world filled with t-shirts that are either telling you something or selling you something. Maiden Voyage Clothing is inspired by stories of expeditions at sea, that were retold in countless, often over-embellished tales. Their super-soft tees have…

By BSacco
t-a-t-maiden-voyage-clothing
Fashion
Seiko Men’s SNDA65 Chronograph Strap Watch

Watches, like everything in fashion, can go terribly wrong. We need only reference the watches of rappers and compensating celebrities, adorned with enough diamonds to have tangible impacts on Antwerp economy. In the end, all watches do one thing and one thing only: tell time. Seiko, forever the maker of…

By Wylie Overstreet
seiko-sdna65