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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

The Coolest Father’s Day Gifts of 2026
Fashion
The Coolest Father’s Day Gifts of 2026
By Cool Material
1
Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

By Beau Hayhoe
1
Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

By Cool Material
1
Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

By Cool Material
Fashion
Nooka Zub Zayu GG Watch

We're all a little bit weird. In high school - even college maybe - that might have been bad; as you get older though, it becomes something to define you. Nerds become gazillionaires; goths become rock stars. You get the idea. Nooka watches are like that, and we love them…

By Cooper Fleishman
nooka-zub-zayu
Clothing
To A Tee: 410 BC

If clever sayings and bright colors aren't your style, check out these tees by 410BC. A bit on the macabre side, they offer design-driven, sweatshop free clothing and goods released in limited quantities. Based out of New York, 410BC is both a clothing company and an artist collective. So with…

By BSacco
t-a-t-410bc
Accessories
Transit Issue Smartphone Wallet

The iPhone 4 is great. Really, we mean that. There's an app for trading stocks, doing your laundry, foreplay, instant messaging, drinking beer, and just about anything else you want to do. Unless, of course, all you want to do is protect your precious app machine from a precarious situation…

By Cooper Fleishman
transit-issue-phone-wallet
Entertainment
Wrongcards

Women know how to buy cards.  They do it well, putting time and effort into finding the perfect message.  When a guy buys a card, it’s a lot like a round of Pin the Tail on the Donkey.  We wander around aimlessly, cross our fingers that we’re in the vicinity…

By Mike Newman
wrong-cards-ecards
Accessories
Hard Graft Phone Wallet

Carrying a phone on your person at all times isn't even a question anymore. Even if you're not phoning home like E.T., you probably need to sext, pay some bills, update some databases, sell some books, or take care whatever other ridiculous (read: awesome) need the iPhone fills in your…

By Cooper Fleishman
hardgraft-iphone-case