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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

1
Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear
By Beau Hayhoe
1
Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

By Cool Material
1
Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

By Cool Material
1
Fashion
Why The Field Watch Is The Ultimate Spring Watch

The military classic is a remarkable addition to your EDC this season, and these are a few of our favorites.

By Beau Hayhoe
Clothing
To A Tee: Johnny Cupcakes

You all know about Johnny Cupcakes, as they're certainly veterans in the world of cool tees. And don't let the name fool you, the brand was established a decade before the obnoxious cupcake trend. Their latest styles, or a fresh new batches, feature some newcomers as well as more than…

By BSacco
t-a-t-johnny-cupcakes
Accessories
Pointer x Wood Wood Crago II Suede

Collaborations have a specific recipe for success. Take one well established brand (Pointer / Aerosmith) and inject it with the flavor of newer and hipper brand (Wood Wood / Run DMC). Boom. Collaboration gold. Pointer took the classic Desert Khan silhouette, sole and upper and then Wood Wood spiced it…

By Cooper Fleishman
pointer-x-woodwood-suede-shoes
Accessories
Stat Key Company

Every guy has upwards of 20 keys in his house that he has absolutely no idea what they belong to.  We began fixing that problem a while ago when we discovered Stat Key Company and now that they've released some new designs for 2011 we're ready to start chipping away…

By Mike Newman
stat-key
Accessories
Wintercheck Factory William Wallet

When was the last time you went all MacGuyver on a problem and came up with something more presentable then the mess of office supplies and crumbs currently accumulating under your desk? If you're anything like us, you probably attempted a MacGuyver solution and ultimately solved the problem like any…

By Cooper Fleishman
william-wintercheck-wallet
Accessories
J. Crew Pocket Squares

Pocket squares are nothing new. The story goes that the Ancient Greeks used to carry them around as early as 500 B.C., and that at some point in time, loaded English and French nobles did as well. Some time in the early 1900s, "dapper gentlemen" would squire around with them…

By Cooper Fleishman
j.crew-pocket-squares