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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear
Fashion
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

The Cool Material 2026 Fall Style Guide The Cool Material 2026 Fall Style Guide
Fashion
The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

Timex Ironman x The James Brand Watch

Timex and The James Brand have joined forces to deliver the ultimate adventure companion - the Timex Ironman x The James Brand watch. This water-resistant 30-lap wonder isn't just for Ironman races; it's your go-to for conquering both terra firma and the deep blue sea. Sporting the signature TJB design,…

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9 Western Shirts That Never Go Out of Style

Western shirts have been a part of American culture for generations. They are often associated with cowboys and rodeos, but they are also popular fashion choices for many people outside of that hard working, hard playing set. Western shirts have a set of defining features, including unique design elements and…

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Vollebak Indestructible Belt

Introducing the Vollebak Indestructible Belt, a marvel of engineering that pushes the boundaries of durability. Crafted with Dyneema, the world's mightiest fiber, this belt is a true heavyweight champion, boasting strength that surpasses steel by a staggering 15 times. Whether you're hanging your pants or carrying a remarkable 10 Grizzly…

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Tag Heuer Rowing Blazers x Bamford “Yacht-Timer” Carrera

TAG Heuer, a brand synonymous with high-speed chronographs, delves into its rich history to bring us a horological masterpiece. The TAG Heuer x Rowing Blazers x Bamford Carrera Chronograph is a captivating fusion of vintage design and modern precision. This timepiece pays homage to the '50s Yacht Timer, a quirky…

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Seiko 5 SRPK17 Anniversary Ltd. Edition

Step into the time machine with Seiko's SRPK17, a tribute to the legendary 61-5D that ruled the wrist game in the swinging '60s. This limited edition beauty captures the essence of that era, featuring a sleek 39.5mm steel case, the iconic "Seiko 5" logo, and a trusty day/date window to…

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