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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About
By Cool Material
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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

By Cool Material
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Fashion
Why The Field Watch Is The Ultimate Spring Watch

The military classic is a remarkable addition to your EDC this season, and these are a few of our favorites.

By Beau Hayhoe
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Fashion
The New Watch Hunt Is Happening on eBay Live

Front row access to the Miami Beach Antique Show, no flight required.

By Cool Material
Accessories
Zippo Lighter – Brushed Brass

This Brushed Brass Zippo lighter is one of those classics every man should have. It's the standard windproof, lifetime guaranteed, flame generating hardware you're used to, but it's in a shiny/brushed brass package. You never know when you might need a portable source of fire for warmth, smoke signals or…

By Cool Material Guest
Zippo-Lighter-Brushed-Brass
Accessories
The Minimalist Key Shackle

A man’s keychain shouldn't be loaded with all kinds of knickknacks and doodads. In fact, we shouldn’t even be using those words. For a simple and rustic way to keep your keys in order, bolt them into The Minimalist Key Shackle. The small metal number from J.L. Lawson & Co.…

By Cool Material Guest
The-Minimalist-Key-Shackle
Fashion
Braun Men’s Analog

Watches with sixty-five hundred complications are great if you’re looking to take out a second mortgage on your home and eventually pass something down for generations to come. Committing that much money to something without a roof and a gas pedal has always been, well, complicated for us. We want…

By Cool Material Guest
Braun-Mens-Analog
Fashion
Patina Wooden Watch

There are quite a few things we didn’t know about Canada. Once we learned about poutine, we didn’t think we’d ever find a better export… but then we heard about Patina Wooden Watches. This classically round Patina Wooden Watch is what we imagine a Rolex getting back to its roots…

By Cool Material Guest
Patina-Wooden-Watch
Fashion
Braun Chronograph Sport

When you’re serious about your training and serious about your style, turn to the Chronograph Sport from Braun. It comes equipped with a stainless steel deployment clasp on a silicone band and a stainless steel bezel and case back. Plus, it’s pretty sweet to wear an iF award winning watch…

By Cool Material Guest
Braun-Chronograph-Sport