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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026
By Cool Material
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Fashion
Why The Field Watch Is The Ultimate Spring Watch

The military classic is a remarkable addition to your EDC this season, and these are a few of our favorites.

By Beau Hayhoe
1
Fashion
The New Watch Hunt Is Happening on eBay Live

Front row access to the Miami Beach Antique Show, no flight required.

By Cool Material
1
Fashion
The Gentlemen’s Trip: A Field Guide

Everything you need to turn a guys trip into something better.

By Lanny Fuller
Accessories
Rough & Tumble Messenger Tote

We should probably limit ourselves to a certain amount of bags...but we don't. We have so many bags lying around it's like Hoarders:Bags in our office closet. Paring it down is difficult though. We need a tote for the flea market and grocery store because it's convenient and high capacity.…

By Cooper Fleishman
Rough-Tumble-Messenger-Tote
Fashion
TSOVET SVT-GR44

TSOVET has, once again, managed to outdo themselves with their latest watch. The SVT-GR44 is a limited edition mechanical watch powered by the Valjoux 7750 movement. For your reference, that's like the Porsche of watch movements. No, seriously. Porsche Design uses Valjoux movements as the base for their watches. Other…

By Cooper Fleishman
TSOVET-SVT-GR44
Clothing
To A Tee: Novel-T

We've seen and shared shirts for book lovers before, but never a brand that puts being a book worm side by side with a competitive sport. Novel-T creates t-shirts for folks whose heroes happen to be literary geniuses (or iconic characters), not brawny athletes. Designed and printed in Brooklyn, the…

By BSacco
t-a-t-novel-t
Fashion
Decked Out: The Big Game

The big game generally goes down one of two ways: either you're the guy with the TV and the snacks, or you go to the house of the person that has the TV and the snacks. The point is, you're probably going to be spending most of the day on…

By Cooper Fleishman
Superbowl-BigGame-900
Fashion
Google Watches

Do you ever spend your day wondering, "Gee, how could I possibly interact with more Google products today?" Neither do we. Between Chrome and Android and Gmail and Maps and Calendar and all their other useful products, it's easy to spend more time on a daily basis with the company-turned-verb…

By Cooper Fleishman
Google-Watches