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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

The smartest summer wardrobes aren't the biggest ones. They're the ones where every piece works with every other piece.

Where Broken Guitar Strings Get a Second Act Where Broken Guitar Strings Get a Second Act
Fashion
Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Fashion
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

Smart Buckle Turns Any Watch Into a Fitness Tracker

There are a myriad of health and wellness benefits associated with fitness trackers or smartwatches, but what if you want those features without having to sacrifice the watch from Tissot, Rolex, Seiko, Timex, Audemars Piguet or a different vintage watch that you already love? Smart Buckle turns any watch into a fitness…

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Tell Time with Pie Charts on Breda Phase Collection Watches

Breda already makes fantastic watches that won’t break the bank, but their latest collection takes their offerings to a whole different level of business cool. Breda Phase Collection Watches—so named for the meticulously embossed quarter phase indications at 3/6/9/12—is the most impressive current iteration of what the brand is capable of.…

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Nike Air Max LD-Zero

When Nike dropped the Air Max LD-Zero H it was to much fanfare because of the collaboratively designed sneaker, material contrast and an aesthetic revival of a design from the '70s. As you might imagine, with stamps from Hiroshi Fujiwara (of Fragment), Tinker Hatfield and Mark Parker it wasn't easy…

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INDOCHINO Will Make You a Custom Suit and Leave Your Wallet Intact

A custom suit will fit perfectly but cost a fortune. A suit from a rack will be affordable but won't look perfect. INDOCHINO wants you to have the best of both worlds. INDOCHINO uses 14 of your exact dimensions to create a suit that fits insanely well—for under 400 bucks.…

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Adidas New York Sneakers Are Back

Whether you're talking brand new releases or the revival of legendary sneakers from the archives, the team at adidas Originals has been pulling out all the stops when it comes to the kicks currently on the shelves. The latest pair you'll want to own is incredibly sporty style from the…

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