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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

The Cool Shop The Cool Shop
Fashion
The Cool Shop

What I'm buying, wearing, and using, this week.

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Fashion
The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

The Oris Big Crown ProPilot X Calibre 115 Watch Shows You How It Works

We're all for the convenience and interconnectedness of smartphones, computers and modern cars, but we long for the times when we actually understood how things worked. The watchmakers at Oris feel the same way, which is why they spent years developing the Big Crown ProPilot X Calibre 115. This new…

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Nike Sportswear Air Max 720 ISPA Sneakers

As much as we pledge our undying love to the likes of the legendary sneakers and their namesakes of yore, we'll always have a soft spot in our hearts for the unique, modern creations from the world of Swoosh. The Nike Sportswear Air Max 720 ISPA Sneaker is the perfect…

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Vollebak Plant and Algae T-Shirt

Vollebak is one of our favorite modern manufacturers particularly when it comes to shirts because they're willing to break the bounds of the norm to produce something truly exceptional items. They did it with their Camouflaged Dirty Shirts, their Planet Earth Shirts, their Carbon Fiber Tees and now, with their…

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James & Muriel The Timekeeper Watch

There are a lot of affordable but generally crappy watches out there. You can tell they're cheap just by looking at them. Not so with the new James & Muriel The Timekeeper Watch. The refined but minimalist design uses small but very legible numerals, markers, and hands while also employing…

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Design Your Perfect Engagement Ring with Couple

Thought finding your special someone was hard? Wait until you try picking out a ring. It's an incredibly daunting and expensive prospect, but it doesn't have to be. Enter Couple, the first luxury brand exclusively selling lab-grown diamonds. Why go lab grown? They're ethically sourced and atomically identical to mined…

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