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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
By Cool Material
Where Broken Guitar Strings Get a Second Act Where Broken Guitar Strings Get a Second Act
Fashion
Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

By Beau Hayhoe
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Fashion
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

By Cool Material
Accessories
AETHER’s First Sneaker Is Here and It’s Called the Dalton

AETHER has always impressed us with their impeccably-crafted, perfectly-appointed, and un-fuck-wit-able gear that seamlessly bridges the gap between motoring protection and modern style. Their latest release, the Dalton Sneaker, expounds on everything that made the likes of the Voyage Motorcycle Sunglasses, Crosby Jacket and Field Jacket great--aka quality construction, premium…

By Cooper Fleishman
AETHER-First-Sneaker-Dalton
Fashion
HYT Soonow Instant Rainbow Watch

When it comes to unique, boutique watches, there are few brands doing the kind of innovating you'll find in every HYT timepiece. This has never been more true than it is with their latest piece, the HYT Soonow Instant Rainbow Watch. The skull-adorned watch is the latest iteration of their…

By Cooper Fleishman
HYT-Soonow-Instant-Rainbow-Watch-3
Fashion
Bob’s Watches Epic Vintage Rolex Auction

There's nothing hotter in the world of vintage watches than old-school Rolexes these days. From Daytonas that turn up in used couches to auctions of Rolexes once owned by the likes of Andy Warhol, Jack Nicklaus, and Marlon Brando, Rolex watches are the choice of collectors who want serious horological…

By Amos Kwon
Bobs-Watches-Epic-Vintage-Rolex-Auction
Fashion
The Alpina Seastrong Gyre Automatic Watch Is Made From Recycled Ocean Plastic

The Seastrong line of diving timepieces is one of Swiss watchmaker Alpina's best. Now, it pays direct homage to the oceans whose depths it plumbs by creating a version that uses a composite case material created from plastic ocean fishnets. Alpina partnered with Dutch microbrand Gyre to raise awareness of…

By Amos Kwon
Alpina-Seastrong-Gyre-Automatic-1
Accessories
Steal: Get up to 55% Off Over 2,200 Sale Items At adidas

The three stripes will always be one of our favorite sporting brands because adidas always offers great products at reasonable prices. Those prices are even better right now because the adidas sale section currently has over 2,200 items on sale for up to 55% off. There's an entire summer's worth…

By Cooper Fleishman
adidas-steal