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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

Where Broken Guitar Strings Get a Second Act Where Broken Guitar Strings Get a Second Act
Fashion
Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Fashion
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

Oliver Peoples Gregory Peck Foldable Sunglasses

Gregory Peck has been gone for the better part of two decades, but he remains the embodiment of American ideals, class and style to this day. His Academy Award winning turn as Atticus Finch in To Kill a Mockingbird led renowned sunglasses brand Oliver Peoples to create a design inspired…

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Swatch SISTEM51 Hodinkee Generation 1990

Count on Hodinkee to deliver a timepiece with its namesake that isn't a luxury piece. Instead, it's a great mix of playful and iconic. It builds on the affordable Swatch mechanical SISTEM51 and adds a new green case and strap with a navy dial that's peppered with grey, lime green,…

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‘Eau de Bookstore’ Fragrance

No list of iconic, famous or renowned bookstores is complete without Portland's Powell's--aka the City of Books. This half a century old family business that encompasses an entire city block and about a million books is the literal cornerstore of the neighborhood, but it's also become a cultural touchstone over…

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Milwaukee Boot Co. Wants to Hook You up with a Free Pair of Boots

Finding great boots is hard. If you want handcrafted, small batch construction built to last a lifetime, it has a hefty price tag. That's not the case with Milwaukee Boot Co. They have their own factory operation, so they can make gorgeous boots like the Bradford you see here with…

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New Balance x J.Crew 997 10th Anniversary Sneakers

New Balance and J.Crew are both storied American that have each produced more than a few closet's worth of iconic style pieces over the past couple decades. While we were definitely fans of their previous collaborative works like the 997 Cortado, 998, and Mesh 1400 sneakers, we're infinitely more impressed…

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