Skip to Content

Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

1
Fashion
Golf Style, But Make It Guinness

The second TravisMathew x Guinness collab leans into heritage, performance, and a color palette pulled straight from a perfect pour.

Tweed Blazers Aren’t Just for Professors
Fashion
Tweed Blazers Aren’t Just for Professors

The classic fabric gets a modern refresh in the right hands. Here’s why you need one.

1
Fashion
My Favorite Winter Essential is Only $20

The hidden secret to a warmer winter? A perfect pair of long johns.

Omega Speedmaster X-33 Marstimer Chronograph

The Omega Speedmaster Moonwatch has a new and very futuristic teammate known as the X-33 Marstimer. The brand teamed up with the European Space Agency to create one of the most unique watches we've seen in a while. It's an analog-digital grade 2 titanium timepiece that uses an MTC function…

Speedmaster-1
Mark Your Calendars: You Can Bid on the Kith x BMW i4 M50 on 10/7

50 years ago, BMW built their first electric car to celebrate the Olympic Games in Munich. Now, they're at it again with a revamped i4 M50, in partnership with Kith. The second partnership of theirs, Kith and BMW make electromobility the focus of their combined efforts by designing an all-electric…

KITH-1
The Newest Rowing Blazers Collection is Gaining Speed

Rowing Blazers, the perennial favorite of streetwear-meets-prep, is known for their mixed bag of collabs. From Babar to Barbour, you never know what you're going to get from the brand. This week, they launched their latest capsule with Sega icon Sonic the Hedgehog. The collection, which includes cashmere sweaters, totes,…

Sonic-10
The TRAIL by Proof Collection Was Engineered for Every Stage of Your Adventure

Whether you're heading to the trailhead at daybreak, trekking up switchbacks after lunch or enjoying the scenic vistas after a post-hike dink, you need clothing engineered with trail-ready performance details and clean, considered style that can handle it all. That's where the TRAIL by Proof collection comes in. With the…

Huckberry-10-3-22
Prepare Yourself for All Your Marvel Favorites With These Iconic Jewelry Pieces

Whether you're preparing yourself for Black Panther: Wakanda Forever, Avengers: The Kang Dynasty or the as-of-yet-untitled third Venom movie, you're going to need some help in the accessories department, and that's where The GLD Shop comes in with their licensed pieces based on all the iconic Marvel properties. Regardless of…

GLD-Shop-1000×600