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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
Golf Style, But Make It Guinness

The second TravisMathew x Guinness collab leans into heritage, performance, and a color palette pulled straight from a perfect pour.

Tweed Blazers Aren’t Just for Professors
Fashion
Tweed Blazers Aren’t Just for Professors

The classic fabric gets a modern refresh in the right hands. Here’s why you need one.

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Fashion
My Favorite Winter Essential is Only $20

The hidden secret to a warmer winter? A perfect pair of long johns.

Geologie Delivers Skin, Hair and Body Care Products Customized Just for You

Forget everything you thought you knew about men's treatment regimens. If you weren't already aware, big box 3-in-1 options are doing you no favors. You need real, proper skin, hair and face products like what Geologie is offering. With more than a dozen awards, 5,200 five-star reviews and hundreds of…

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This Percival Collab Shows British Classics Don’t Have to Be Stuffy

Percival, known for injecting a bit of humor into the traditional British menswear field, is at it again. This time, they've taken their clever use of embroidery and cheekiness and injected it onto the outerwear company, Lavenham. This extremely limited capsule, consisting of just five garments, mixes traditionalism and a…

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Teva ReEmber Terrain Slipper

Teva has long been one of the most beloved brands in the outdoor space with tough and comfortable performance sandals and slippers. With their latest release, the ReEmber Terrain Slipper, Teva offers hikers a bit of a reprieve at base camp. The ReEmber Terrain Slipper, made from upcycled materials, is…

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Worth the Hype: The Proof 72-Hour Merino Tee Is the Only Travel Shirt You Need

This is Worth the Hype, where our writers and editors put popular products to the test to see if they are, in fact, worth the hype. A couple of months ago, after taking a flight from Denver to Chicago, running across the airport to make a tight connection, and then…

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Reigning Champ Wants You to Upcycle Your Sweats

Athletic wear brand Reigning Champ recently launched a limited-run collection of deadstock and factory second garments that were recycled into a new life. Inspired by Japanese repair processes, such as sashiko and kintsugi, Reigning Champ partnered with California surf brand Western Hydrodynamic Research to bring new life to these castaways.…

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