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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
Golf Style, But Make It Guinness

The second TravisMathew x Guinness collab leans into heritage, performance, and a color palette pulled straight from a perfect pour.

Tweed Blazers Aren’t Just for Professors
Fashion
Tweed Blazers Aren’t Just for Professors

The classic fabric gets a modern refresh in the right hands. Here’s why you need one.

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Fashion
My Favorite Winter Essential is Only $20

The hidden secret to a warmer winter? A perfect pair of long johns.

This Watch Is Built to Withstand the Biggest Waves and Everyday Life

When it comes to waterproof ratings on watches, bigger is better, but it can be hard to put that in real life perspective. That's not the case with the Charlie Paris Concordia Automatic Nazaré. So named because it was worn by professional windsurfer Thomas Traversa during an epic ride in…

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The Best Watch Brands in Every Price Range, From Under $50 to Over $5,000

As prevalent as smartwatches and smartphones are, there’s no question that analog wrist watches are as hot as they’ve ever been as a statement on style and craftsmanship. You don’t have to have deep pockets to get a great wristwatch today, but it’s just as easy to go all out…

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The 4 Boot Styles Every Guy Should Own

Boots are a staple. Dressed up or dressed down, there’s something about a boot that feels a little more put together and prepared than, say, a sneaker. And that goes for the best boots for fall, winter, spring, or, yes, even summer. That said, there are a lot of options…

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AIR Eau de Parfum

Air Company has taken a unique approach to their products. We covered their hand sanitizer which used captured CO2 and we're back to share that they've used the same technology to make a wearable fragrance. Eau de Parfum has released the world's first carbon-negative fragrance, made by capturing CO2 before…

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Fortis Marinemaster M-44 Watch

Fortis has pulled out all the stops with their latest release, the new version of the Marinemaster. Completed with 44mm recycled steel case, black/stainless "Gear Bezel", 500M water resistance and patented Fortis Lock System, this watch is built for everything you could possible throw at it. And that's before you…

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