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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
Golf Style, But Make It Guinness

The second TravisMathew x Guinness collab leans into heritage, performance, and a color palette pulled straight from a perfect pour.

Tweed Blazers Aren’t Just for Professors
Fashion
Tweed Blazers Aren’t Just for Professors

The classic fabric gets a modern refresh in the right hands. Here’s why you need one.

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Fashion
My Favorite Winter Essential is Only $20

The hidden secret to a warmer winter? A perfect pair of long johns.

Smell Like Your Dad’s Garage with MSCHF’s Latest Scent

There are certain smells that bring one back to childhood. For me, it's sawdust. It reminds me of my grandfather's woodshop. For others, it might be the smell of WD-40, found in most garages and under kitchen sinks to fix a variety of household and vehicular troubles. That signature scent…

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The Best Quartz Watches For When You Need Accuracy and Minimal Fuss

Quartz watches were once the juggernaut that nearly overtook the industry and upended the otherwise complacent watch world half a century ago. Their meteoric rise in the '70s and '80s took the world by storm thanks to accuracy, reliability, and virtually zero maintenance needs. The mechanical watch industry, 50 percent…

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The 11 Best Heavily Discounted Items In Huckberry’s Winter Sale

Last week, Phil the Groundhog saw his shadow, meaning we’re stuck with six more weeks of Winter. While this may be getting some of you down, Huckberry is here to make those cold days a little cozier – and definitely more stylish – with their Annual Winter Sale. While Huckberry…

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Synchron Poseidon Ice Diver

Swiss microbrand Synchron is back with a watch that's made for cold water diving. The Poseidon Ice Diver mimics the shape of the '70s Doxa-inspired Synchron Military watch. The Poseidon comes from Synchron's work with Sweden-based dive gear company, Poseidon Diving Systems. The dial gets Synchron's famous blocky markers, this…

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HOKA Reaches New Territory with their Trail Code GTX

Whether you're hitting the trails or braving the cold, HOKA's newest hiking shoe, the Trail Code GTX, is a great option for anyone in the market. Designed for long-term wear without fatiguing your feet, nothing is spared in terms of design and functionality of this shoe. Let's start with the…

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