MSCHF

MSCHF Hot Chat 3000

MSCHF recently set the internet ablaze with the release of their outlandish Big Red Boots. The tech and style brand's latest project is Hot Chat 3000, an AOL-style chat service that uses AI technology. The service pairs users based on "hotness," chatters submit a photo of themselves and are ranked…

MSCHF Big Red Boot

This is no joke. MSCHF has made some rubber boots that mimic the '50s and '60s manga character Astro Boy's footwear. Coined simply "Big Red Boot", that's pretty much what they are. And they are unbelievably hot across media channels. Worn by musicians, pop stars, models, influencers, you name it,…

Smell Like Your Dad’s Garage with MSCHF’s Latest Scent

There are certain smells that bring one back to childhood. For me, it's sawdust. It reminds me of my grandfather's woodshop. For others, it might be the smell of WD-40, found in most garages and under kitchen sinks to fix a variety of household and vehicular troubles. That signature scent…

You Could Win $1 Million For Finishing This Puzzle

Do you remember the thrill of ripping open a cereal box hoping to find a coveted collectible toy? is bringing that sensation back with their Willy Wonka-esque "2 Million Dollar Puzzle." When completed this 500-piece jigsaw puzzle reveals a QR code that folks can scan to win up to $1…