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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
By Cool Material
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Fashion
The Nike Chapter of My Summer Story

The swim shorts, half-zip, and retro runners that became the 20% of my summer wardrobe doing 80% of the work.

By Lanny Fuller
1
Fashion
Summer’s Best Watches Under $1,500

Summer calls for lighter materials, brighter colors, and watches that can go from the beach to dinner without missing a beat.

By Amos Kwon
1
Fashion
The American Watchmaker Rebuilding a Lost Craft

Weiss Watch Co. is doing things a bit (or quite a lot) differently with its remarkable USA-made timepieces.

By Beau Hayhoe
Fashion
Bremont Broadsword Recon

Bremont continues to make a name for itself in the premium wristwatch market. Its latest is actually an update rather than a wholly new model. The Broadsword line gets a new member known as the Broadsword Recon which was inspired by the Dirty Dozen field watches issued to the British…

By Amos Kwon
Broadsword-9
Clothing
Buck Mason’s Here to Meet Rainy Weather in Style

Known for their elevated take on basics, Buck Mason's spring outerwear hits just the right tone between style and performance. With an array of options to choose from, each jacket can easily shift from weekend wandering to the office commute seamlessly. A personal favorite, their Deck Jacket has all the…

By Brett Braley
Mason-Jacket-8
Fashion
G-SHOCK by Ariel Adams

G-SHOCK watches are legendary for their toughness, countless versions, unique collaborations, impressive tech, and some seriously eye-popping colorways. The brand has as much global renown as premium watch brands at a fraction of the cost. Now, it's all memorialized in a new hardcover book by popular horological website aBlogtoWatch's founder,…

By Amos Kwon
GShock
Accessories
Noah Taps Puma for Latest Collab

As Noah positions itself as a veritable Brand with a capital B, their continued success in pursuing collaborations with legacy companies is paying off. Noah has partnered with Puma on a limited run of MIJ ("Made in Japan") Puma Clydes. Made exclusively for Noah, these suede shoes take a classic…

By Brett Braley
Noah-3
Fashion
Spring Style Guide: Freshen Up Your Look For the Season

It can be hard to know what to wear in spring. Temperatures not only have a wide span day by day, but even a warm and shorts-worthy afternoon can quickly turn into a sweater-and-jeans type of night. But that variability is also what makes getting the right fits more interesting.…

By Cool Material
Spring-Style-Guide-2023