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Cool Destination: The Ultimate Puerto Vallarta Guide
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Cool Destination: The Ultimate Puerto Vallarta Guide
By Cool Material
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear
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Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

By Beau Hayhoe
The Cool Material 2026 Fall Style Guide The Cool Material 2026 Fall Style Guide
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The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

By Cool Material
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Black Book: 12 Products Our Editors Loved in September 2026

The products our editors have been obsessed with in September 2026.

By Cool Material
Clothing
Wear This: Spring Hike

It's almost the time of year when men emerge from their homes with pasty skin and a yearning for Mother Nature. Gone are the fireplace nights and salt-strewn 'Welcome' mats. As you gear up to get out, we recommend looking the part. A pair of laced-up Danner boots, a Patagonia…

By Tim Jacobsen
wear-this-spring-hike
Clothing
Wear This: Jeff Thrope from Cold Splinters

Each week, we turn to one of our favorite style bloggers or men’s fashion insiders to put together a solid outfit. Hyperlite Mountain Gear 3400 Windrider Pack - $310 Outlier Slim Dungarees - $198 U.S. Cavalry Moisture Wicking T Shirt - $9 Asian Noodle Tasty Bites - $3 Snow Peak…

By Cool Material Guest
wearthisthrope5
Clothing
Wear This: Chicago Breed

Chicago is a city that doesn’t get its due credit. It may not have the beaches that Los Angeles boasts or the “state of mind” that New York holds, but a quick look on the streets will support the fact that Chicago holds its own in the realm of fashion.…

By Cooper Nolan
chicago-breed-wear-this
Clothing
Wear This: Home for the Holidays

It’s time to warm up the car, grab a bottle of something nice, and head home for the holidays. Before you hop behind the wheel, however, make sure you’re dressed the part. We’re not talking stuffy sweaters and pleated khakis like when you were a kid, we’re talking good-looking gear…

By Mike Newman
nordstrums-holiday-wear-this
Clothing
Wear This: Bowl Game Weekend

Brought to you by Levi's®. Visit the Levi's® Holiday Gift Guide. While many are busy figuring out their holiday travel, college football fans are in the midst of setting up a more epic adventure, one that doesn't involve hideous sweaters and fruitcake. It's bowl season. The time of year when fans of…

By Mike Newman
wearthisnewlevis