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Cool Destination: The Ultimate Puerto Vallarta Guide
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Cool Destination: The Ultimate Puerto Vallarta Guide
By Cool Material
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear
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Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

By Beau Hayhoe
The Cool Material 2026 Fall Style Guide The Cool Material 2026 Fall Style Guide
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The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

By Cool Material
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Black Book: 12 Products Our Editors Loved in September 2026

The products our editors have been obsessed with in September 2026.

By Cool Material
Clothing
6 Pieces of Clothing That Can Stand Up to Anything

There are pieces of clothing that are durable. You can put them through their paces and they'll hold up... for a bit. Then there are clothes designed to confront a world full of extreme situations. These clothes are the result of humans being death-defyingly stubborn creatures and are some of…

By Dillon McLaughlin
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Clothing
Howler Brothers Teamed up with Austin City Limits for a Studio 6A Collection

Howler Brothers is a brand united by a belief in doing things in an honest and pure way that designs and crafts all their wares with those passions and values in mind. Austin City Limits is the longest running musical showcase in the history of television. The two teamed up…

By Cooper Fleishman
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Clothing
Wolf & Wander Adventure Tees

Wolf & Wander Co is a new brand that seamlessly blends quite a few of our favorite things into a series of t-shirts. Namely, the upstart brings together our loves of typography, illustration, graphic design and comfort. Wolf & Wander Co. was created by Leo Davie to showcase great designs…

By Cooper Fleishman
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Clothing
Revtown Jeans Will Change the Way You Think About Denim

Revtown’s founding team spent years in athletic apparel. As former executives at Under Armour, they created some of the most innovative fabrics and products. This experience sparked an idea: What if they applied the ethos of performance apparel—comfort, function and durability—to denim? After years of R&D, the team did just…

By Cooper Fleishman
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Clothing
Everlane’s Latest Collection Is Made From Recycled Plastic Bottles

Planet Earth would like a word with the people responsible for creating plastic. The slowly degrading material presents numerous problems for the place we call home, as it breaks down into small pieces over time and harms waterways and the creatures that live in them. And that's really just the…

By Mike Newman
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