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Nixon’s Latest Watch Collection Bends, Freezes, and Wobbles Time

What happens when a watchmaker decides to take time into a new dimension?

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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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The 1970 Classic Just Got a 2025 Upgrade

Bulova brings back the Super Seville. With vintage charm and cutting-edge precision.

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The Best New Gear From Nike This Week

Just can't wait to get on the road again.

Nike Best of Week
Bowl Season Gear by Nike

If you’re gearing up for the most wonderful, chaotic stretch of the college football calendar, start here.

Nike Built For Bowl Season
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

Cool Material Holiday Gift Guides
Meet the California Brand Redefining the American Watch Movement

Vaer’s timepieces prove world-class craftsmanship doesn’t have to cost a fortune.

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Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

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