Cool Material
Sheffield Revives a Classic: Crafting Quality, Technology, and Affordability Into Every Timepiece
The microbrand making watches the old-fashioned way. By overdelivering.
The Winter Olympics, But Make It Wearable
Nike’s cold-weather era is peaking, don’t miss out.
This Coffee Machine Is Basically a Barista for Your Kitchen
JURA’s Z10 does hot, cold, and sweet. All automatically.
Nixon’s Latest Watch Collection Bends, Freezes, and Wobbles Time
What happens when a watchmaker decides to take time into a new dimension?
The Watch That Proves Toughness Has Always Been a Kind of Elegance
G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.
The 1970 Classic Just Got a 2025 Upgrade
Bulova brings back the Super Seville. With vintage charm and cutting-edge precision.
Bowl Season Gear by Nike
If you’re gearing up for the most wonderful, chaotic stretch of the college football calendar, start here.
The Cool Material 2025 Holiday Gift Guides
From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.