All hail the new British invasion. A brand with distinctive style, charisma, star power, international influence, and vibrant youthful energy is taking over celebrity photo feeds, just like in 1964—but this time, it’s not the Beatles, it’s Percival. The East London–based menswear brand is known for putting Hollywood A-listers like Andrew Garfield in playful patterns and unexpected textures, and we believe they’ve produced some of the summer’s most influential—and delightful—men’s pieces.
We find Percival to be a refreshing antidote to the algorithmic same-iness of menswear these days. It’s never been easier to look good, but for those of us who stumble across dozens of identical brands on Instagram, there’s a new problem: Everyone dresses the same. You show up at the bar patio and find three other guys dressed identically, pointing at one another like Spider-Man. Discovering distinctive pieces (at an accessible price point) feels like striking gold in the American frontier. Not only have you uncovered a rich vein of new style, your first move is likely to hoard and secret it away. But we believe in sharing the wealth.
Percival makes a wide range of clothing, but they do three things exceptionally well for the price range: collaborations, formalwear, and basics.
The brand has teamed up with companies as wide-ranging as Champion, Campari, and Clarks. They even created a capsule for menswear enthusiasts’ favorite sitcom, Seinfeld. Somehow, all these collections feel cohesive and authentic.
Percival offers some handsome tailored pieces, but its relaxed approach to formalwear, particularly linen suiting, results in some of our favorite outfits.
And if you need to stock up on simple tees, hoodies, jackets, and more, shop Percival’s Auxiliary line of basic goods that will never go out of style.
The Best Pieces From Percival in 2024
Canard Auxiliary Hoodie
Percival’s Auxiliary line of menswear staples nails the basics. And it doesn’t get more basic than a solid hoodie. The small details are handled with perfection: The sleeves bunch up ever so slightly; the heavyweight, oversized cotton is roomy and sleeping-bag comfy. The striking forest green color will fade beautifully over time. This is one of those hoodies that you could hold on to for a lifetime. We certainly will.
Buy: $105
Casa Martini Polo
Its premium fabric, impeccable fit, and a little stealthy star power make this piece a closet MVP for years to come. If my room ever catches on fire, this is what I'm fleeing with.
Buy: $210
Linen Everyday Trousers
If you don’t already own a pair of linen pants, now’s the time to get on the leisure bandwagon. These drawstring linen trousers from Percival are meant to be worn. Don’t get too fussy about them, don’t stress about wrinkles or creases. Embrace the breezy look and pair with a simple white tee. Or dress them up with a blazer. Add them to your regular rotation to beat the heat this summer.
Buy: $165
Sour Patch Crochet Cuban Shirt
Crochet shirts have recently become a menswear staple, adding a touch of whimsy to a refined outfit. And the style fits perfectly with Percival’s line of Cuban shirts. This particular example is a must-have in your closet. We’ve road-tested it on date night with a pair of pressed linen pants, but it’s also perfect for a Minor League ball game in the heat of summer. (Pro-tip: Wear a tank underneath and keep the crochet shirt unbuttoned.) It’s an understated hit that elevates an outfit without making you look like you took the clothes off a mannequin.
Buy: $270
Cuban Shirt in Seersucker
There's something about the crispness of the fabric that keeps me coming back to this piece. I noticed reviewers were effusive in their praise of this piece: the relaxed fit, the sophisticated colors (it's a joy in green or ecru), the retro charm, the ease of dressing it up or down. I can confirm that they were all correct—it's a pleasure to wear (and a compliment machine).
Buy: $195
Tailored Linen Suiting
It's sprezzatura defined. Lightweight and breathable, Percival's linen suiting is great for both casual gatherings and summer weddings. Whether paired with a crisp shirt for a polished look or dressed down with a polo underneath, it remains effortlessly sophisticated, a blend of elegance and practicality. Be warned that the Tailored Linen Blazer runs large, and Percival's online size recommender thingy runs even larger. But I like that the jacket's contemporary cut feels a little rakish—it's not a middle finger to the skinny-fit trend, it's more of a peace sign.
Buy: $395
